Marketing Internationally Essay Example | Topics and Well Written Essays - 2000 words

Marketing Internationally - Essay Example r a business can only be successful globally if the management takes into account other factors that are related to the change in the geographical location of the product. Factors such as culture, economy and politics can have a huge impact on the launch of product in a foreign market (Balmer, 2001). Hence the paper reinforces the concept that marketing research is not only limited to research related to the product but it is also related to research relating to all the factors that are going to have an effect on the product launch feasibility in the new geographical area (Kotler & Keller, 2011). Since the paper deals with formation of the basis of the new business idea, we will discuss the marketing research for the idea in detail i.e. discussion regarding launch of an existing product in a completely new geographical area. Hence the components of marketing research have been discussed below in detail. The chosen product is Fiber One bar from the American company Fiber One working under the General Mills. The selected location for the launch is Pakistan. Fiber One bar has been introduced in the industry as a product for health conscious people as it offers taste of chocolate and less calories at the same time. It is a very famous product in USA in the female population. The reason for selection of Pakistan for the product launch is the current changing trends in the country, within a few geographical areas of the country, a certain demographic segment is showing interest in purchasing healthy products due to which local stores are offering exported products that have been brought through unprofessional procedures (General Mills (USA), 2011). Based on all these evidences, a strong need for this product has been identified and the observable factors give very high probability of the product’s success in the market. However, there is a very high chance of failure of the product if proper analysis of the country isn’t carried out. We have identified the

Interprofessional Practice Essay Example | Topics and Well Written Essays - 2000 words

Interprofessional Practice - Essay Example This paper shall discuss what it means to act professionally, based on my career as a nurse. Firstly, this paper will define professionalism in the context of health and human services delivery. Secondly, it will present an explanation of what it means to provide quality nursing care and services within a safe, ethical and legal context, in an individual and interprofessional framework. Finally, it will identify the mechanisms by which nurses’ behaviours are monitored, and how they may contribute to quality improvement mechanisms. Professionalism is defined in different ways. According to Bhugra (2010, p. 103) professionalism â€Å"may be defined as a conglomerate of separate elements, such as honesty, empathy, reliability, self-awareness, competence, and so forth†. In this instance, professionalism is described as a combination of various elements and attitudes which are often needed in order to successfully establish a beneficial relationship between clients and nurses. In some ways, professionalism is also viewed as a complete ethical concept with almost no boundaries. With the different issues which nurses currently face, especially those which relate to conflicts of interest and market-place competition, professionalism helps ensure the competence â€Å"across an enlarging corpus of medical knowledge and technical skills† (Bhugra, 2010, p.103). In considering its more specific applications to health care delivery, a health professional is one who has a primary technical and specialized knowledge and who advances and implements standards based on service rather than profit (Reiff, 2010). The health professional has cognitive and moral characteristics which can be familiarly couched in the Hippocratic Oath through the words, â€Å"I will practice my art with purity and holiness and for the benefit of the sick† (as cited Orme-Smith & Spicer, 2001, p. 251). Professionalism in nursing largely implies a responsibility to serve and care for others,

Importance Of Palliative Care Nursing Essay

Importance Of Palliative Care Nursing Essay Palliative care improves quality of life of patient and families who face life threatening disease, by provide pain and symptom relief, spiritual, psychosocial support to diagnosis to end of life, In most of world, majority of cancer patient are in advances stages of cancer when first seen by medical professional. For them, only factual treatment option is pain relief and palliative care. Effective approaches to palliative care are available to improve quality of life for cancer patient. Cancer pain release is diffusion of the world health organization global communication program for improve cancer pain control and palliative and supportive care (World Health Organization, 2011). Lung cancer is a disease which consists of uncontrolled cell growth in tissues of the lung. This growth may lead to metastasis, which is the invasion of adjacent tissue and infiltration beyond the lungs. The vast majority of primary lung cancers are carcinomas of the lung, derived from epithelial cells. Lun g cancer, the most common cause of cancer-related death in men and women, is responsible for 1.3 million deaths worldwide annually, as of 2004.The most common symptoms are shortness of breath (WIKIPEDIA,2011). Which nursing problem does lennart have? Pain and Irritation upon draining of tubes. Nausea and diarrhea. Loss of energy. Loss of appetite. Eelevated blood pressure How would you prioritize his problem? Diarrhea Pain and irritation upon draining tube Loss of appetite Nausea Loss of energy Eelevated blood pressure NURSING CARE PLAN Assessment: Objective data: he has an elevated blood pressure and diabetes. Subjective data: diarrhea. Nausea, pain. Take medical history. Patient complained of abdominal pain, bowel movement cramping. Increased frequency of stool, increased frequency of bowel sounds loose, liquid stools, diarrhea. Assess onset and patterns of diarrhea Assess and identify individual stress factors and coping behaviors. Assist thorough diagnosis including neurologic and psycho logic Assess patients attitude toward pain. .Discuss with patient, family and other medical team the treatment and medical Diagnosis: diarrhea, pain, nausea related to lung cancer. Intervention: Observe and record frequency, characteristic, amount, time of day, and precipitating factors related to occurrence of diarrhea Observe pain associated with episodes Observe nausea and vomiting. Every day make blood test for diabetes and give medication and give diabetes food. Give treatment to hypertension and cheek blood pressure and give low salt food advice patient make exercises every day. Auscultate abdomen for presence, location, and characteristic of bowel sounds observe for associated factors such as fever / chills, abdominal pain / cramping .Determine diet and nutritional status. Review drug intake. Determine recent exposure to different / foreign environment, change in drinking water, food intake and illness of other. Note concurrent illnesses, treatment, food and drug allergic, lactose intravenous and therapy side effects. Eliminate: relaxation techniques to decrease stress / anxiety. Provide for changes in dietary intake to avoid diarrhea. Limit caffeine and high fiber foods, avoid milk and dairy products. Recommended change in drug therapy as appropriate (eg. Antacid) Assess baseline hydration, note postural hypotension, tachycardia, skin cracks, and condition of mucous membranes. Review laboratory work. Administer drugs as indicated to decrease gastrointestinal motility and minimize fluid losses. Administer IVF as indicated. Maintain skin integrity (ointment skin as needed) .Promote returns to normal bowel functioning: Increase oral fluid intake and return to normal diet with assist from his family members. Give medication as ordered, for example to decrease motility and to absorb water and explain that to the patient and to his family. Patient maintains normal bowel function with good hydration. Understanding of causative factors and rationale for treatment regimen .Demonstrates appropriate behavior to assist with resolution of causative factors like proper food preparation or avoidance of irritating. Verbalization of pain upon draining of tube Distraction behavior (moaning, crying, pacing, seeking out other people or activities, restlessness .Autonomic responses like diaphoresis , blood pressure and pulse changes . Papillary dilatation increased or decreased respiratory rate. Pain, Alleviate patient from pain, Provide comfort while draining of tube Explain procedure to the patient and family and when it hurt to reduce concern of the unknown .Nursing priority: assess etiology / precipitating and c ontributory factor. Determine possible pathophiysiologic / psycho logic causes of pain eg( inflammation , thrombosis ,grief ,fear and anxiety ) Nursing priority: evaluate patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s response to pain. Observe patients walk, how patient holds body, sits ,facial expression ,cool finger tips / toes , which can mean constricted useless . Determine pain characteristics; dull, throbbing, constant , sharp ,intermittent Assess for referred pain. Monitor vital signs as usually it increase in acute pain, Review patients previous experience with pain. Nursing priority assist patient to explore methods for alleviation and control of pain: Instruct patient to report pain as soon as it begins ,encourage verbalization of feelings about the pain ,provide quiet environment , calm , activities . provide comfort measures ( eg. Back rub , change of position , use of heat or cold if indicated ) and encourage his family to do it .encourage relaxation exercise with the use of individualized tapes ( eg. Music and instructional ) .encourage to use diversirnal activities ( eg, TV ,radio and socialization ) ,assist in treatment of the cause of pain and evaluate effectiveness .encourage rest to prevent fatigue ,identify ways of avoiding or minimizing pain ,review ways to lessen pain ,discuss with significant others ways in which they can assist patient and can reduce precipitating factors that may cause or increase pain . Evaluation: Patient reports that he is relieved from pain. He follows prescribed pharmacologic regimen. Verbalizes methods that provide relief . Demonstrate use of relaxation skills and dimensional activities. Conclusion: Cancer patient has severe pain the nurse should be observer this pain and give medicine and attention to case of spiritual psychical through palliative care. Cancer patient need to support from teamwork and family is the source of light and hope of the patient, I think support depend on family. Teamwork is foundation palliative care and everywhere cooperative teamwork will outcome become high for palliative care. Communication is contact the most powerful factor in palliative care causes it is a point of communication between teamwork and family and between patient, teamwork, good communication is the secret success palliative care.

Public Service Broadcasting (PSB) in Australia Essay -- Media, Televis

The public service broadcasting can be seen as an agent to deliver information and innovative ideas in a democratic society. Syvertsen (1999) has mentioned three meanings of public service, firstly as the public function whereas government supply services such as roads, public transport, etc, secondly as the public sphere in which people of a society involve for common good purpose, lastly was the broadcasting in the service of listener or viewer. This essay attempts to argue the need of sustaining the Public Service Broadcasting especially in Australia. In Australia there are two public service broadcasting institutions: the Australian Broadcasting Corporation (ABC) and the Special Broadcasting Service (SBS). ABC is modelled after the BBC and aims to provide information and entertainment services of general interest and traditional public service content on TV and radio; SBS aims to provide a more specialized service of multicultural and multilingual programming (reference). The SBS focused on fulfilling the media needs of Australia’s culturally diverse population. Both broadcasters are public corporations operating under Charters endorsed by Australia’s federal Parliament (reference,Mendel). The Charter particularly advises the ABC to produce its main component programming on educational broadcasts. The ABC also required to presents the multiculturalism of the Australian society; provide a sense of national identity and information as well as entertainment through promoting music, drama, and other performing arts in Australia (Mendel). Whilst, the Charter requires the SBS to produce multilingual and multicultural radio and television services that inform, educate, and entertain Australian people, and at the same time re... ...tricted by channel capacity and it can provide diverse audiences at once. Moreover, with the online internet anyone can gather all information they need as well as the social networking in ways that people can interact in real time even from the distance and lay bare to a new perspective of democracy. From that standpoint, the young generation will even consider the difficulty public service broadcasters will face. In conclusion, public service broadcasting is seen as form of governance rather than individual form of media institution. Indeed, the challenge for the State funded broadcasting is the emerged of the cultural diversity and the complex development between citizen and national public interest. In order to assert he public value, relevancy as well as public resources then the public service organization should managed it effectively.

Dubliners †Joyces depiction and portrayal of Dublin Essay

‘He felt how useless it was to struggle against fortune†¦Ã¢â‚¬â„¢ ‘A Little Cloud’ ‘There was no doubt about it: if you wanted to succeed you had to go away you could do nothing in Dublin.’ ‘A Little Cloud’ From your reading of ‘Eveline’, ‘Araby’ and ‘A Little Cloud’, write about Joyce’s depiction and portrayal of Dublin in relation to the quotations above. Dubliners are a group of short stories by James Joyce. The whole series of the Dubliners is based on the city of Dublin and the people who inhabit it. We are studying three of the story’s ‘Araby’, ‘A Little Cloud’ and ‘Eveline’. The tone of the stories are depressing and full of misery. In a ‘Little Cloud’ Joyce shows that you can do nothing in Dublin. Joyce presents the character of little chandler as a weak and pathetic character this is shown by the use of the phrase ‘his hands were white and small, his frame was fragile, his voice was quiet.’ Little chandler is visiting his friend Ignatious Gallaher who grew up in Dublin and is a successful journalist this is shown through ‘had become a brilliant figure on the London press.’ Additionally we can see that Gallaher has done well for himself by the place that he wants to meet little chandler. This is highlighted by the phrase ‘he had never been in Corless but he knew the value of the name’, ‘people went there after the theatre to eat oysters and drink liquers’. Little Chandler’s character shows how Dublin disappoints people constantly. Little Chandler would like to write poetry but he knows that he can’t because he lives in Dublin. He has too many responsibilities like his family and his job. We can see also that Gallaher is having a really exciting time visiting lots of places like Paris and London. He is also making a good name for himself being a journalist in London. We can see that Little Chandler is jealous this is shown by the phrase ‘that was Ignatious Gallaher all out ; and, damn it, you couldn’t but admire him for it’. Additionally we can see that Little Chandler doesn’t have a good relationship with his wife. This is highlighted through the phrase ‘At first she wanted to take it back’ and ‘she threw the blouse on the table and said it was a regular swindle to charge ten and elevenpence for that dress’. We can see that little Chandler would like to make it as a poet and what we learn is that he always did better in school than Gallaher and yet Gallaher was the one who was better off. This shows his disappointment and how Dublin disappoints and this is why he cannot make it as a poet because of Dublin. In ‘Eveline’ James Joyce portrays Dublin as a city in which is decaying, poor and hopes and dreams are constantly being ruined. Eveline is a young women who is kept in the city by a bond between her and her mum. This promise was made on her mother’s deathbed. Eveline promised that she would keep the family together no matter what happened. She lives with her father and she has brothers and sisters but they don’t stay with her. She provides the money for the family this is shown through the phrase ‘she always gave her entire wages seven shillings’. She is fed up of this horrible life full of poverty and decay. The only good thing in her life at the moment is a sailor called Frank and sails round the world with the navy. They have been seeing each other and she wants to go with him and live in Buenos Ayres. But we can that it is hard for her to do. We see that Joyce has a lot of resemblance to the character of Eveline she promised her mother on h er deathbed and Joyce’s mum wanted him to confess his sins at church on her deathbed. In ‘Eveline’ we know that she had quite a tough and rough childhood but she loved it this is shown by the use of the phrase ‘the children of the Avenue used to play together in that field’. This shows that her childhood was a good apart from one thing her father was very violent towards her and her brothers this is illustrated in the passage by ‘Keogh the cripple used to keep nix and call out when her father was coming’. But that was when Dublin wasn’t a slum. I know fro my own knowledge that at that time Dublin boasted the best slums in Europe. We can see how Dublin is a decaying city in the story through the phrase ‘in her nostrils was the odour of dusty cretonne’, ‘inhaling the odour of dusty cretonne’. This shows that it’s all around not just in one spot. Towards the end of the story we realise that she can’t go with Frank to Buenos Ayres because of her promise with her mother she realises this just as she is about to board. She sees how her dad is old and can not look after himself with out her help. â€Å"Araby† is a short story by Joyce that I believe is a reflection of his own life as a boy growing up in Dublin. Joyce portrays the young boy as a narrator; however the narrator seems much more mature then the boy in the story. The story focuses on the boy’s feelings for the girl on North Richmond Street we can see how the story is about disappointment and love and I believe it is a reflection of Joyce’s life and the constant struggle. The boy is obsessed with his friend’s sister he hides in the shadows, peering secluded from a distance trying to spy her â€Å"brown figure† this is obviously his first love this is highlighted through the phrase ‘we hid in the shadow until we had seen him safely housed or if Mangan’s sister came out onto the doorstep’. One day he finally builds up the courage to ask her what she is doing at the weekend we learn that there is a bazaar going on in the city but ‘she could not go, she said, because there would be a retreat in her convent’. The narrator decides that he wants to bring her something back from the bazaar. The boy sees the bazaar at Araby as an opportunity to win her over, as a way to show her that he wants more than a friendship. However, the boy is lost for words to speak. He fantasizes about her, how bringing her a gift from the bazaar will capture her heart. He had promised her a gift and he is annoyed by his uncles late return home and his forgetfulness. This is shown through ‘at nine o clock I heard my uncles latchkey in the halldoor’, ‘I asked him to give me the money to go to the bazaar. He had forgotten’. Nevertheless, he is undeterred and catches an empty train to the bazaar. He finds it much like North Richmond Street, empty and dark with few people. The young lady at the stall ignores him while she talks with the men. This is shown through the phrase ‘a young lady was talking and laughing with two young gentlemen’. When she finally approaches, he is not certain what he wants. As the woman turns and walks away, he realizes the opportunity of winning his friends sister through gift has slipped. In the end, regret burns in his eyes as the cold grip of reality takes hold of him. In all of Joyce’s story’s Dublin is always portrayed as place of misery and depression. We see how this is shown through all of Joyce’s story’s. In Eveline we see how she is disappointed by the responsibilities at home and that is the reason she can’t go to Buenos Ayres. In Araby his uncle coming home drunk and not letting him go to the bazaar disappoints the boy. In a little cloud we see how the charcter of little Chandler is constantly being disappointed this is shown by Gallahers success instead of him. Gallaher has made it as a successful journalist and has visited all of these fancy places even though Chandler always used to do better then him at school. Chandler also doesn’t have a very good relationship with his wife and this depresses him. Dublin doesn’t sound like a great place to live or grow up as Joyce depicts it. In conclusion Joyce portrays Dublin as a prison of misery and depression people are trapped and it is a graveya rd of ambition.

Examine Hamlet’s Relationship with Gertrude Essay

At the beginning of the play, during Hamlet’s first soliloquy, Hamlet contemplates suicide because he is so furious with his mother for marrying Claudius within a month of his father’s death. This is when Hamlet comments, ‘frailty thy name is woman’ to express his bitter feelings towards his mother for not only the speed of her remarriage and betrayal of his father, but the ‘dexterity to incestuous sheets’. The situation, and Hamlet’s reaction to it, is a trigger of an increasing negative attitude towards all women, viewing them as weak. It is shown through his relationships with Gertrude and Ophelia. The audience learn through the other characters that Hamlet has shown affections towards Ophelia; whether they are genuine and lasting feelings is uncertain as Leartes advices Ophelia that they are not. Leartes asks Ophelia to ‘hold it a fashion, and a toy in blood;/ A violet in the youth of primary nature.’ Leartes not only says that Hamlet’s feeling towards Ophelia is short-lived nonsense of his youth but highlights that ‘for he himself is subject to his birth’. Polonius also echoes a negative portrayal of Hamlet’s relationship with Ophelia as he advises her to ‘be somewhat scaner of your maiden presence’. Ophelia sees that Hamlet’s feelings are genuine as he ‘hath importuned me with love / In honourable fashion’ and ‘hath given countenance to his speech†¦ with almost all the holy vows of heaven’. However, she is obedient and follows the wishes of her brother and father to ‘keep as watchman to my heart’ or to not ‘give words or talk with the Lord’. The rejection of Hamlet by Ophelia is a significant influence in him believing that ‘frailty thy name is woman’ as Ophelia could be seen as weak for following the orders of others who assumed that Hamlet’s affections could not be trusted when she, herself, believed them to be true. Hamlet’s reaction to Ophelia’s rejection is extreme and she is ‘affrighted’ by his state of ‘knees knocking each other†¦ with a look so piteous in purport/ As if he had been loosed out of hell’. His bitterness has been exaggerated by the ‘antic disposition’ that he has adopted since learning that his father was murdered by his uncle from his father’s ghost. This would make him feel even more anger towards his mother for marrying Claudius. He is manipulated by the Ghost who encourages his frustration for her when he says, ‘ shameful lust/ The will of my most seeming-virtuous Queen’. Hamlet is in a vulnerable position as he is shocked by the revelations and is still grieving his father; it is comforting to ally his own feelings with his father’s in his resent towards Gertrude for marrying Claudius so soon after the King’s death and is quick to believe that he is a murderer. Hamlet follows the Ghost’s orders to not seek revenge on Gertrude but to ‘leave her to heaven’. Hamlet’s despise for Gertrude festers within him through the play and with it, his views of women. Hamlet follows the Ghost’s wishes not to take action against Gertrude and as a result he makes Ophelia suffer for his hatred of his mother. The extreme behaviour which Ophelia reports to her father leads Polonius to believe that he is ‘mad’ with the ‘very ecstasy of love’. Ophelia was obedient to her father’s wishes and ‘did repel his letters, and denied/ His access to me.’ In contrast to Hamlet’s ‘mad’ behaviour a letter written by him to Ophelia shows his strong feelings of affection towards her as he says, ‘To the celestial and my soul’s idol, the most/ beautified Ophelia’. The language is passionate in a very exaggerated style and shows that Hamlet had powerful emotions for her, and a rejection would cause an exaggerated reaction also. In conversation with Polonius, Hamlet’s bitter feelings towards women come out through quick and crude puns: ‘Let her walk not I’ th’ sun. Conception is a blessing, but not as your daughter may conceive’. This echoes Hamlet’s comment that ‘frailty thy name is woman’ as the punning suggests women are improper and easily influenced. In Hamlet’s next meeting with Ophelia he is harsh towards her and denies sending her letters but speaks abruptly to her, making connections between chastity, beauty and immorality. He repudiates Ophelia, the woman he once claimed to love, in the harshest terms and urges her to go to a nunnery as she ‘wouldst thou be a breeder of sinners’ and comments unfavourably on the flirtatious tricks of women such as ‘lisp’ and ‘nickname’. Hamlet says ‘we will have no more marriage’, this is not only because he believes women make ‘monsters’ of their husbands but the resent of his mother’s marriage to Claudius is also implied. When Rosencrantz and Guildenstern are sent to find out what is troubling Hamlet he feels betrayed his mother as his mother and Claudius are together plotting together ways spying on Hamlet; his mother is being led by Claudius. He goes on to say that he has lost all interest in life, ‘Man/ delights not me; no, nor woman either’. He talk of men and women separately suggesting that they are different creatures. During the play Hamlet is cold towards both Gertrude and Ophelia, when his mother asks him to sit by her he refuses as ‘metal more attractive’. He comments, ‘how cheerfully my mother looks, and my father died within these two hours’, and speaks of ‘country matters’ crudely to Ophelia. Hamlet is thinking about the way his mother has acted and as he cannot confront her he offends Ophelia. Even though it is not suggested that Gertrude connived at her husband’s murder, but by marrying Claudius she is guilty by association, â€Å"None wed the second but who killed the first’. It reminds the audience the way in which the circumstance has changed him to believe ‘frailty thy name is women’. Once the play has been stopped, Gertrude asks to speak to Hamlet which is when he confronts her about his feelings as before he had to ‘hold my tongue’. He tells her that it was Claudius ‘blasting his wholesome brother’. He asks why she would desert his father for his uncle and aggressively shames her ‘in the rank sweat of an enseamed bed/ Stewed in corruption, honeying, making love/ Over the nasty sty’. The audience recognise the crude language that he used when speaking to Ophelia as he condemns the ‘frail’ women. Gertrude is convinced mainly by Hamlet’s insistence and power of feeling, which illustrates her ‘frailty’ and tendency to be dominated by powerful men and her need for men to show her what to think and how to feel. Ophelia is driven mad by her father’s death and it contrasts strongly with Hamlet’s, differing primarily in its legitimacy: Ophelia does not feign madness to achieve an end, but is truly driven mad by the death of her father. After Polonius’s sudden death and Hamlet’s subsequent exile, she finds herself abruptly without any of them. She is obsessed with death, beauty, and an ambiguous sexual desire, expressed in startlingly frank imagery: ‘Young men will do’t, if they come to’t, By Cock, they are to blame. Quoth she ‘Before you tumbled me, You promised me to wed.’ Shakespeare has demonstrated her chaste dependence on the men in her life; similar to Gertrude’s character. Ophelia is in such a ‘frail’ state when in the same situation as Hamlet – their fathers both murdered – she commits suicide, which Hamlet also contemplated in his first soliloquy. Ophelia is associated with flower imagery from the beginning of the play. In her first scene, Polonius presents her with a violet; after she goes mad, she sings songs about flowers; and then she drowns amid long streams of them. The ‘fragile’ beauty of the flowers resembles Ophelia’s own ‘fragile’ beauty, as well as her nascent sexuality and her exquisite, doomed innocence. Despite Hamlet’s harsh treatment of Ophelia, Hamlet is grief-stricken and outraged when declaring in agonised fury his own love for Ophelia. He fights with Laertes, saying that ‘forty thousand brothers / Could not, with all their quantity of love, / make up my sum’. This shows that his despise of women could not overcome his love for Ophelia in the same way that Hamlet had trusted his mother to believe he is not mad but not tell Claudius that is an act, even though he had felt betrayed by her throughout the play. Therefore, Hamlet was shattered by his mother’s decision to marry Claudius so soon after her husband’s death, Hamlet becomes cynical about women in general, showing a particular obsession with what he perceives to be a connection between female sexuality and moral corruption. This motif of misogyny, or hatred of women, occurs sporadically throughout the play, but it is an important inhibiting factor in Hamlet’s relationships with Ophelia and Gertrude. He urges Ophelia to go to a nunnery rather than experience the corruptions of sexuality and exclaims of Gertrude, ‘Frailty, thy name is woman’. Gertrude seems to have a powerful instinct for self-preservation and advancement that leads her to rely too deeply on men much like Ophelia who is also submissive and utterly dependent on men. As these are the only two significant women in Hamlet’s life it is easy for him to conclude that ‘frailty thy name is women’.